The truth about media vs sponsorship
A good read and gets into the nitty gritty failures of american media. A perfect example of why the american top gear won't work. American media is corrupt and BS.
http://jalopnik.com/5582380/how-the-...urnalist-fired |
Don't tell me this comes as a surprise to you. I think damn near all media is corrupt. It's paid for by advertisements and you know they aren't going to bite the hand that feeds them.
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Just read this myself, its pretty shitty isnt it
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this is why i only trust rags from socialist countries
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Performance Bikes: best bike mag in the world
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If I had a choice between going to Barnes and Noble and paying $10 a month for Superbike Magazine, or someone paying me the same amount to read "Motorcyclist" every month, I would gladly spend my own money.
American mags have sucked for the entire two decades I have been riding. |
So how about those sweet expensive helmets...
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The fact that magazines cater to their advertisers doesn't surprise me. What disturbs me about this particular chain of events is the chain of e-mail between the writer and editor. Take the time to read through the entire chain, and you will find a pattern of unprofessional behavior between the two guys. The editor and writer clearly have an agenda in everything that is written, and worse yet, change the agenda based on the pressure they are under.
When I read a "professional" publication, I expect to get some unbiased facts, with a smidgen of opinion. While the writer in this story does try to lay a foundation of fact, his main agenda is to smear the Snell institute, with safety being an afterfact. The bottom line is this: shame on everyone involved. Shame on the writer for having a personal vendetta and grinding his axe with his "professional" pen. Shame on the editor for fostering the writer's behavior until the shit hit the fan and then pulling a 180. Shame on the advertisers for using their advertising dollars to influence what is printed. And shame on the readers for spending hard earned dollars on that pitiful rag of a magazine. |
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