This wasn't anything special. Biketoberfest happens every October in Daytona Beach, and anyone who wants to get up early in and go stand in line can sign up for a demo.
If you are a member of ROK, there is a special VIP area where they have coffee, energy drinks, water and food. You can store your gear there while you walk around the rest of the speedway grounds to check out the other vendor tents. And you can sign up in advance for the next day's demo rides, so you don't have to get up before dawn to be there to sign up (if you remember to!).