I'd argue that's only part of the problem. There's virtually no exposure, no advertising, and no constant push to keep the sport in the consciousness of people. People who ride motorcycles may stumble across it while trying to learn more about the culture, but I'm willing to bet that most people have no idea that such a thing exists.
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Half man, half horse, half motorcycle. All awesome.
"Your game is shit, your company is shit. Activision ruined you! Activision ruined you." - Francis
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