[pauldun170]

Originally Posted by Homeslice

Again, how does it help them sell more cars?

Take 2 Dodge dealers that are within a reasonable driving distance of one another. First one sells 100 cars/year, the other one sells 200.

Closing the first dealer just because it sucks, doesn't automatically mean the other dealer is going to suddenly start selling 300+ cars.

Give me one good reason why you want two dealerships of the same brand close together?





I thought this was a nice way to put it...

Dear (former) 65 Chrysler Dealers,

You have asked for details on why your franchise was culled and we provided you with 22 criteria, including sales volume, market share, customer serivce and working capital. We also provided you with a scorecard for your dealership that has 13 factors, including minimum sales responsibility, customer satisfaction index and sales satisfaction index. You ALREADY know that we favored dealers who carried all three of our brands and who did not compete with other dealers of our brands in the same market area. An yet you say that our letter of explanation does not say which score was considered deficient by us as if we are keeping some big secret. When you were a young lad in school and you got a 65 on a test or an assingment the teacher didn’t have to explain what the score meant, you know it sucked. And you know if you kept getting 65’s your grade for the course was going to be D, F, or U and there would some ’splainin’ to do when your parents saw it. Do we have to spell it our for you, dear (former) dealer? Your rejection was based on one or more of the following: You didn’t have all three brands at your dealership; Your CSI was below par and your lousy performance was reflecting on the manufacturer; Your volume wasn’t high enough compared to other dealers in your area/in other areas similar to yours in population density, demographics, etc.; You were in the same market as another dealer who was much better in sales volume, or customer service, or better capitalization, or had a standalone store without products from rival automakers, or all of the above.

Now please, take your lumps like a (business) man or woman and stop bellyaching to the media and congress about how “unfair” this is. Life is unfair. Besides, if your dealership is really that good you should be able to attract another franchise like Toyota or Honda or Hyundai in no time. No? Well, I guess there’s always the Chinese or ZAP. But we sincerely wish you the best in all your future endeavors. All 65 of you.

Sincerely,
Chrysler

source
http://www.thetruthaboutcars.com/chr...llege-dealers/