MV Agusta repurchased by Castiglioni family

goof2 · 10-05-2010, 11:26 AM

The newest issue of Motorcyclist is reporting that the Castiglioni family has repurchased the MV Agusta brand from Harley Davidson. Harley purchased the brand in 08 for around $108 million and put another $55 million or so in to the brand. They sold it for €3 (not a typo, it was 3 euros), put €20 million (over $27 million at current exchange rates) in an escrow account for MV to draw from over the next year, and forgave a €103 million (over $142 million) loan HD made to MV when HD owned them.

Ultimately it cost Harley over $160 million to purchase and run MV Agusta, then another $170 million to sell it two years later. If you want to know why Buell no longer exists this kind of math serves as a pretty good explanation.

10-05-2010, 11:26 AM	#1
goof2 AMA Supersport Join Date: Feb 2009 Posts: 4,756	MV Agusta repurchased by Castiglioni family The newest issue of Motorcyclist is reporting that the Castiglioni family has repurchased the MV Agusta brand from Harley Davidson. Harley purchased the brand in 08 for around $108 million and put another $55 million or so in to the brand. They sold it for €3 (not a typo, it was 3 euros), put €20 million (over $27 million at current exchange rates) in an escrow account for MV to draw from over the next year, and forgave a €103 million (over $142 million) loan HD made to MV when HD owned them. Ultimately it cost Harley over $160 million to purchase and run MV Agusta, then another $170 million to sell it two years later. If you want to know why Buell no longer exists this kind of math serves as a pretty good explanation.