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Old 04-30-2009, 01:45 PM   #15
Particle Man
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Quote:
Originally Posted by Papa_Complex View Post
Update: Source Interlink, the publisher of magazines like Motorcyclist and Sport Rider, has filed for bankruptcy. I wonder if giving away free magazines had anything to do with it?

http://www.bloomberg.com/apps/news?p...d=aDmRedq9AdQo
giving away free magazines, they can tell advertisers that they have X# of readers in order to increase the price of ad space ("if you go with us, you'll reach X% more of your target demographic)... it's probably more that the automotive industry doesn't have the coin to drop on ads in their mags anymore that's driving this more than anything...
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