Quote:
Originally Posted by Avatard
I miss Oldsmobile. It was their oldest marque.
I think this strategy is misguided. I think that having the same car under five fucking brands with just different grill and taillights is retarded - I always did...but there's a way to pare this all down without axing brands.
Mechanically, GM products from the "non-chevy" camp were often lumped together as "BOP" (Buick, Olds, Pontiac).
I thought that at the time they opted to kill off Olds, and I even more firmly believe today that they should have simply eliminated model overlap between these brands, and then sold all 3 of these brands under the same "roof", and dealer network; "BOP" dealer.
This would have allowed them to keep their marques, and still reduce redundancy, consolidate some operations, and improve overall efficiency.
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It was the Buick, Olds, Cadillac group, not BOP. Pontiac and Chevy were always together too.
What I don't get is why keep GMC? The only reason I can think of is so all the Buick, Pontiac, GMC dealers can still survive.