Eventually they are going to hit a wall where they can't improve power without sacraficing reliability, its bound to happen eventually.
The way it wil work out is that a few years from now they are gonna pop out a liter bike that makes 200 whp, but after 10k mi a nice chunk of the bikes on the road are gonna blow their engines. Then the oem will fix the problem for a few years, but in their quest to keep up with the competition they will eventually build a weak engine.
Suzuki went through this cycle recently with the frame snapping issue, they did everything they could to shave weight until they created a major weak spot in the bike. Then they fixed it and now the weight is bellow that when they had frame problems. Eventually they just can't get rid of any more weight, unless they create some kind of anti gravity thingy.
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