[FT BSTRD]

The reason Buell failed is that, not surprisingly, chrome couch dealers suck at selling sport bikes.


The completely don't understand the market, the buyer, or the bike.

If you want to move a not well known and kind of odd sportbike in a buying market where there are proven, popular, and cheaper models competing, you must drag the buyer to your product and convince them to try it for themselves.


Some of you saw this at the last Nashville Super Speedway track day (under the lights).

Was there another brand represented offering free cold beer after the last Friday night session?

Was there a dealer offering really good demo test rides between sessions for anyone with a valid motorcycle license for 8 hours both Friday and Saturday?

Was there a dealer offering free dogs and chips between first and second session?


How many times have you guys been to a metric dealer only to be told "no we don't do test rides"?

If you even brushed past a Buell on our showroom floor, I had your license copied, waiver signed, and bike pushed out the front doors for a demo.


Ever been on a demo where the dealer sales man leading the ride allowed triple digits? (Ask Drewpy)


If I could get your ass on the seat, I could get the bike out the door. I had to work at it more than any other brand, but I made it happen.


HD dealers couldn't get over the mindset that if you stick a sign outside and offer coffee on Saturday that bikes would move.

Guess what, it didn't.


Now my dealership doesn't get to show how good it really could have been.