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Old 10-21-2009, 10:27 AM   #8
pauldun170
Serious Business
 
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Join Date: Nov 2008
Location: New York
Moto: 1993 ZX-11 2008 CBR1000rr
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The gauges and engine note are great.

From certain angles it has presence...

It's competitors float around the 160K-300K

Audi R8 V10 = 160K,
Lambo Gallardo = 200K
Ferrari F430 = 190K
911 Turbo = 160K

From a marketing standpoint,

Build 50 cars.
Sell 30 of em off to the usual suspects in hollywood, Caymans Islands and the persian gulf who will buy ANY new supercar just to say they have one in the collection. The rest can float around the car show racket for a few years and other media events. Toyota writes off the whole program as a huge loss.

Take a hit by lowering the price to the 100K-200K range. Set a target production run of x amount of cars over 4 years. Target the usual demographic.

Or they can just put it out there for 1/2 a mil.
At least a few sheiks will buy them.
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