Quote:
Originally Posted by Gas Man
Nobody, and I mean NOBODY, has been able to brand themselves better. Really, whether you like HD or not, you must say hats off to them for that.
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One problem, I don't believe it was HD that did it. It's the public that did it. It's the biker gangs and the publics vision of them. The whole outlaw perception. HD played off that. Recent HD ads, I would say have for the most part been targeting lame middle age people. The bike sold itself more than HD sold it.
Plus I don't believe a fanboy perception is a good image. It's means no matter if the product is great or the worst thing ever, you are a stupid sheep and will buy it anyway.