2010 Hayden edition duc 848

[Rider]

Originally Posted by marko138

Congrats. You've just figured it out. It doesn't matter how good any one guy is or is not. Ducati, at the end of the day, needs to sell motorcycles to stay in business. Just as all motorcycle companies need to do and all businesses need to do. They've got a popular racer on their team and have an opportunity to make some cash using his likeness. Business 101. Doesn't matter if he 'deserves' a replica or not.

You have to do whatever you can to stay in the game with the current economy. Having a Hayden edition Duc might sway a few riders. Honestly I'd rather see a Bayliss edition 848 though. He's not American, but he is just as popular if not more than Nicky. Maybe just a standard Marlboro/Alice replica, not rider specific.