Go buy an MV Agusta now....

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Originally Posted by FT BSTRD

Harley Davidson is what happens when you take a company at the pinnacle of technological advancement and hit it in the soft spot with a hammer.

They've never had to evolve because their core buyer was buying "classic".

They understand the market for their cruisers. They understand that they don't know jack about sport bikes. Buell had to sell enough bikes to justify the expense of the Rotax development. You will see a continued movement away of Buell from Harley Davidson technologically.

You will not see HD tech on an MV Augusta or a Buell.

You might see MV Augusta and Buell tech on a Harley, though.


This is strictly a surface area/market exposure move. My guess is that there will be three distinct divisions, HD, Buell, MV Augusta.

Think Ford, Mazda, Jaguar, Volvo.

BAD example,I'm sure someone else pointed this out but Ford has run the Jag name into the ground. In fact in car terms,I've yet to see an American company buy a smaller foreign maker and have it be an improvement of the smaller brand's quality/design.