Buell is done, finished, gone

[derf]

Originally Posted by Gas Man

HMMM. I don't remember you saying that to me personally? Or perhaps you should choose your words more carefully? How many actual HD riders do you know? I bet ya you wouldn't say anything close to that in a group of HD riders now would you.

Your entire POV needs some slight adjusting. But hey, what do I know... I have only been on all sides of the box. Where as you have only been on your little 650R side.

I'll say it, and I think I said something about your HD, although i think it was mostly limited to admiring the size of your mobile home top bag


Actually I really do think HD has over the past few years targeted its audience toward the middle aged upper middle class male. More than anything else they sell the image of a bad ass biker. I think they could take a much larger market share than they already have If they would diversify their lineup. The enfield wouldnt be a good bike, the buell blast would be a great bike, it was buells best selling bike until they crushed it, They are trying with their xr line, which is a cool bike in its own right, but it doesn't have the sportbike image that the 19-29 demographic usually buys in the jap big 4.

If they can sell a bike that appeals to the cool boy sportbike crowd, that has the image of a gixxer then they would break into the sport bike market. We can all agree that buells were pretty good bikes, but they didnt have the cool boy image that a gixxer has, they appealed to folks that were already in the sportbike market and liked a bike that can handle. What it comes down to is that if you create the image then you sell the bike. More people ride to look cool than to enjoy riding.

Anyway HD sells the biker image, not the bikes. (there are exceptions though, what I said is not 100% for everyone)